The plan
The Sattvah roadmap to Seed

Forward Plan.

Raising ₹4 Cr$500 KAED 1.85 M

18-month roadmap. Three 6-month phases.

One pre-seed cheque. Seed-ready by month 18.

01
M0 to M6
Launch
500 paying users
30 vetted experts
Phase cost ₹80 L$95 KAED 350 K
02
M7 to M12
PMF
5,000 paying users
80 vetted experts
Phase cost ₹1.2 Cr$145 KAED 530 K
03
M13 to M18
Scale
20,000 paying users
100+ vetted experts
Phase cost ₹2 Cr$240 KAED 880 K
Sattvah · Phased plan · June 2026
01 / 05
Phase 1 of 3
Months 0 to 6

Launch.

Find the first 500 paying users. Onboard 30 experts. Prove the engine works.

Users onboarded
500
Paying subscribers
(plus 5,000 weekly-active users on freemium)
Experts onboarded
30
Vetted listeners + counsellors
across grief, anxiety, relationships, queer identity
MRR target
₹1.5 L$2 KAED 7 K
Subscription only.
Expert bookings come on top.

Team at end of phase · 3 FTE + advisor

Mano, founder (month 0)₹10 L$12 KAED 45 K
Co-founder / Head of Growth (joins month 1)₹20 L$25 KAED 90 K
Designer, part-time contract (joins month 3)₹5 L$6 KAED 22 K
Clinical advisor, retainer (month 1)₹1 L$1 KAED 4 K

Spend breakdown · 6 months

Team payroll (above)₹40 L$50 KAED 185 K
Growth experiments (creators + Reddit + content)₹20 L$25 KAED 90 K
Expert seeding (sign-on, intro fees, training)₹10 L$12 KAED 45 K
Operations + legal (incorporation, TM, ToS, insurance)₹5 L$6 KAED 22 K
Infrastructure (AWS, LLM, tools)₹2 L$2 KAED 7 K
Buffer₹3 L$4 KAED 15 K
PHASE 1 TOTAL₹80 L$95 KAED 350 K
What we will have delivered by month 6 500 paying users · ₹1.5 L$2 KAED 7 K MRR · Week-4 retention above 40% · 30 active experts on the platform.
Sattvah · Phased plan · June 2026
02 / 05
Phase 2 of 3
Months 7 to 12

PMF.

Scale to 5,000 paying. Ship Hindi. Find the one channel that works.

Users onboarded
5,000
Paying subscribers
(plus 50,000 weekly-active users)
Experts onboarded
80
+50 new this phase.
First Hindi-speaking listeners live.
MRR target
₹15 L$18 KAED 65 K
10x growth from Phase 1.
B2B outbound starts.

Team at end of phase · 5 FTE + advisor

Mano + Co-founder (continuing)₹30 L$35 KAED 130 K
Designer (continuing)₹5 L$6 KAED 22 K
Senior engineer #2 (joins month 7)₹25 L$30 KAED 110 K
Growth analyst (joins month 9)₹10 L$12 KAED 45 K
Clinical advisor (continuing)₹1 L$1 KAED 4 K

Spend breakdown · 6 months

Team payroll (above)₹70 L$85 KAED 310 K
Growth (Hindi launch + creators + first paid-ads test)₹25 L$30 KAED 110 K
Expert seeding (+50 experts onto platform)₹10 L$12 KAED 45 K
Operations + legal (Razorpay, accounting, advisory)₹5 L$6 KAED 22 K
Infrastructure (scaling LLM with 5K paying users)₹5 L$6 KAED 22 K
Buffer₹5 L$6 KAED 22 K
PHASE 2 TOTAL₹1.2 Cr$145 KAED 530 K
What we will have delivered by month 12 5,000 paying users · ₹15 L$18 KAED 65 K MRR · One verified scalable channel (CAC under ₹500$6AED 22) · Hindi safety classifier live in production.
Sattvah · Phased plan · June 2026
03 / 05
Phase 3 of 3
Months 13 to 18

Scale.

Scale to 20,000 paying. Land the first B2B pilot. Walk into the Seed round.

Users onboarded
20,000
Paying subscribers
(plus 200,000 weekly-active users)
Experts onboarded
100+
+20 this phase.
All 4 Indian languages covered.
MRR target
₹50 L$60 KAED 220 K
₹6 Cr$700 KAED 2.5 M ARR run-rate.
First B2B pilot signed.

Team at end of phase · 7 FTE + advisor

Mano + Co-founder + Designer (continuing)₹40 L$50 KAED 185 K
Senior engineer + Growth analyst (continuing)₹40 L$50 KAED 185 K
B2B sales lead (joins month 13)₹20 L$25 KAED 90 K
Community manager (joins month 14)₹10 L$12 KAED 45 K
Clinical advisor (continuing)₹1 L$1 KAED 4 K

Spend breakdown · 6 months

Team payroll (above)₹1.1 Cr$130 KAED 480 K
Growth (performance ads + Tamil + Bengali launch)₹50 L$60 KAED 220 K
Expert network (top up to 100+ + tier-2 recruiting)₹10 L$12 KAED 45 K
Operations + legal (B2B contracts, SaaS terms, IP)₹10 L$12 KAED 45 K
Infrastructure (heavy LLM at 20K paying users)₹10 L$12 KAED 45 K
Buffer₹10 L$12 KAED 45 K
PHASE 3 TOTAL₹2 Cr$240 KAED 880 K
What we will walk into the Seed round with 20,000 paying users · ₹50 L$60 KAED 220 K MRR (₹6 Cr$700 KAED 2.5 M ARR run-rate) · First B2B pilot signed (LOI or paid) · All 4 Indian languages live in production.
Sattvah · Phased plan · June 2026
04 / 05
The ask

Three phases. One cheque.

A single pre-seed raise to fund all three phases. Every rupee tied to a milestone. Every hire tied to a phase. We do not come back to pre-seed investors; the next raise is a Seed round at month 15 to 18.

Phase 1 · Launch
₹80 L$95 KAED 350 K
500 paying · 30 experts
3 FTE · 6 months
Phase 2 · PMF
₹1.2 Cr$145 KAED 530 K
5,000 paying · 80 experts
5 FTE · 6 months
Phase 3 · Scale
₹2 Cr$240 KAED 880 K
20,000 paying · 100+ experts
7 FTE · 6 months
Raising
₹4 Cr$500 KAED 1.85 M
18-month runway · Seed-ready by month 18 · 7 FTE · 100+ experts · 20,000 paying users
Sattvah · Phased plan · June 2026
05 / 05